For basketball fans of a particular age, Michael Jordan represents the ideal of superstar comportment and attitude. That belief extends to his quality of play, certainly, but primarily focuses on his single-minded focus and take-no-prisoners approach to winning. For Jordan, everything related to himself and the team had to lead towards winning a title. If it didn't, it did not suit his aims.
To a certain extent, any great player who does not evince this same level of determination (like, say, LeBron James) is thought to be lacking. Oklahoma City Thunder superstar Kevin Durant, however, has never thought to be less than intensely focused on his goals. While Durant has a deserved reputation as a nice guy, he's also one of the fiercest competitors in the NBA.
However, it's possible that Durant has occasionally let his intensity get the better of him. In an interview with Darnell Mayberry for The Oklahoman, Durant explains that he's trying not to be quite so obsessed about winning a title in 2013-14: